Our Imagery
Always use high-quality, professional images, stock photos and videos. Preference should be given to images and videos that prominently feature a colour close to one of our official brand colours. You can also use black & white photos, as well as duotones images that are made using the official brand colours.
Whenever possible, images should be presented in square, rectangle, or circular frames — avoid placing images in oval, organic, 'blob' and other irregular shapes.
Vibrant, artistic Images that show happy situations and positive themes should always be chosen over negative ones — e.g., smiling faces preferred over frowning, happy engagement rather than conflict.
Whenever possible, images should be presented in square, rectangle, or circular frames — avoid placing images in oval, organic, 'blob' and other irregular shapes.
Vibrant, artistic Images that show happy situations and positive themes should always be chosen over negative ones — e.g., smiling faces preferred over frowning, happy engagement rather than conflict.
additional resources
There are a large number os inexpensive and free online image banks, where you can source wonderful images and videos, such as Unsplash and Pexels.
There are also various AI tools for image and video generation, such as MidJourney and Sogni, which can help you create suitable commercial images from text prompts.
There are also various AI tools for image and video generation, such as MidJourney and Sogni, which can help you create suitable commercial images from text prompts.